Since then, sister Hay Festivals have sprouted up in other parts of the world. It gets its name from the town Hay-on-Wry in Wales, where it was first held in 1987. OTIS: Pimienta's workshop is part of the annual Hay Festival, which took place at the end of January. UNIDENTIFIED CHILDREN: (Speaking Spanish). OTIS: "When kids invent rhymes or discover new words, they get excited, and their eyes begin to shine," he says. OTIS: Pimienta calls poetry a powerful tool to spark the imagination. They don't know much about poetry but are mesmerized by Pimienta, who invents verse on the spot. They arrived here by bus from an outlying town, and for some of the kids, it's their first time in Cartagena. JOHN OTIS, BYLINE: Cuban poet Alexis Pimienta is holding a workshop for about two-dozen teenagers. Recently, a literary festival tried to bridge this gap and inspire a new generation of artists. But the wealthy city center is surrounded by impoverished areas. Caribbean beaches, museums and Spanish colonial architecture have turned Cartagena into Colombia's biggest tourist attraction.
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